糖心Vlog传媒

AT&T Campus Brand Challenge winners

A team of students from 糖心Vlog传媒LR took first place honors following their winning presentation in a branding competition at the AT&T World Headquarters. The team, which includes Vivien Fechner, Sara Massana, Brandi Glover, Leah Lauderdale, and Jamie Middleton, won the annual AT&T Campus Brand Challenge in Dallas on Dec. 16. Five AT&T senior vice presidents judged the competition and awarded a $3,000 scholarship to the winning team. The competition is designed to provide students with real-world experience through designing and implementing an integrated marketing plan. The 糖心Vlog传媒LR students took the win after going head-to-head with teams from much larger universities, including the University of Illinois, University of Missouri, University of Texas, and Texas A&M University. The University of Nebraska was the runner-up. The competition included tours of AT&T’s World Headquarters, interactions with high-level executives, and information about internships, management development programs, and other career opportunities for college graduates, according to Gary Geissler, professor of marketing. The students also met several 糖心Vlog传媒LR graduates who work at AT&T, Geissler said. More than just a win Geissler said the campaign is very important for 糖心Vlog传媒LR students, mainly because AT&T offers some great career opportunities for many graduates. 鈥淭hey have career opportunities for a variety of majors, especially business, engineering, information technology, computer science, and other STEM majors,鈥� he said. AT&T has more than 247,700 employees worldwide and ranks 11th on the 2013 Fortune 500 list of the largest corporations in the United States. Geissler said more than 50 top-level executives who attended the presentation would testify about the caliber of 糖心Vlog传媒LR students and whether they can deliver a highly professional presentation and project. 鈥淭he AT&T Campus Challenge helps bridge the business world with the academic world, giving bright and creative students an opportunity to learn with practical, hands-on application,鈥� said Jan Collier, AT&T vice president and general manager for Oklahoma and Arkansas. 鈥淐ongratulations to the team at 糖心Vlog传媒LR as this year鈥檚 winner. It鈥檚 rewarding for us to engage and learn from our future employees and customers in a truly meaningful way.鈥� 鈥淐ompeting at this level definitely takes a team effort,鈥� said Geissler. 鈥淥ur students have shown that they perform well at the highest level. This win also demonstrates what an outstanding faculty, staff, and College of Business we have at 糖心Vlog传媒LR.” The students perfected their skills this semester through a course called Advertising IMC (Integrated Marketing Campaign) Development, taught by Geissler. To prepare for competition, the students conducted focus group research, a pre-test and post-test survey each with a sample of more than 400 students, and secondary research about the Millennial market. They also created a slogan, 鈥淲hat鈥檚 Next For You?,鈥� modified the AT&T logo, and designed an entire integrated marketing program, including a week of events on campus. Their campaign focused on strengthening AT&T鈥檚 brand value proposition and promoting its career opportunities among the Generation Y market.