糖心Vlog传媒 Little Rock MBA grad starts new beverage business in Little Rock
糖心Vlog传媒 Little Rock business student Pavithran (Pavi) Tirukazhukundram Sekar Indira is manufacturing his own brand of flavored drinking water.
A recent graduate of the Master of Business Administration program at the University of Arkansas at Little Rock is putting his business skills to good use with the creation of a new beverage business in Little Rock.
Pavithran Tirukazhukundram Sekar Indira, founder and CEO of Magic Water Drinks, originally came to 糖心Vlog传媒 Little Rock from India to complete a master鈥檚 degree in construction management. After he enrolled in the MBA program, Indira set his eyes on starting a business.
鈥淢y father worked with rice, and I grew up on a farm,鈥� Indira said. 鈥淚 wanted to go into the food and beverage industry. I am very passionate about this industry. Everyone in my family works in business. It鈥檚 in my blood.鈥�
In 2018, Indira visited the Arkansas Small Business and Technology Development Center for assistance in starting his business. His business consultant, Nicolas Mayerhoeffer, said he was immediately impressed by Indira鈥檚 drive to succeed.
鈥淧avi came from a different country, completed an MBA, and is now talking with Walmart, Kroger, and other large businesses to expand his company,鈥� Mayerhoeffer said. 鈥淧avi鈥檚 story is absolutely incredible. He鈥檚 not the typical entrepreneur. He鈥檚 had more challenges than others, and it was incredible to see him succeed.鈥�
Mayerhoeffer and Indira started doing market research into the food and beverage industry. Originally, he was interested in starting a microbrewery but later decided on a beverage company.
鈥淭he trends show which industry is growing faster,鈥� Mayerhoeffer said. 鈥淢icrobreweries were trending down, while soft drinks are growing faster than microbreweries. The markets shift all the time.鈥�
Indira is currently renting a 5,200-square-foot factory space that serves as the base of operations and production for his company, Magic Water Drinks, which produces water infused with organic extract flavors. He employs four people. Together, they produce more than 400,000 bottles of water per month.
鈥淎s a student who is new to the U.S., I don鈥檛 know the business market,鈥� Pavi said. 鈥淭he ASBTDC helped me and guided me through steps like registering my business. Without them, I wouldn鈥檛 have made a product. At 糖心Vlog传媒 Little Rock, I learned how to run a business. This is where everything started for me. I鈥檝e even met the chancellor, and she really liked my drinks.鈥�
As his business grows, Indira has plans to expand his product line and hire additional factory workers as well as drivers. If everything stays on track, he projects he will make $300,000 to $400,000 in profit by the end of the year.
A self-described go-getter, Indira said he鈥檚 saved a lot of money in startup costs by learning skills at the ASTBDC and doing the work himself.
鈥淚鈥檝e taken 20 training classes through ASBTDC,鈥� Indira said. 鈥淚 took a class on Canva, and I created my logo using that program. There was another class, Website in a Day, that teaches small businesses how to create websites. I made my own website and saved thousands of dollars. Market research is one of the most expensive things for new businesses, and they provided it to me for free.鈥�
After seeing so many people fall ill because of the COVID-19 pandemic, Indira was inspired to create a new product that he hopes will keep people healthier. He has a new peach mango-flavored energy drink with immune boosters, turmeric, ginger, and green tea.
