ASBTDC Engages Small Business Expert 锘縯o Lead January Events
A noted authority on small business and entrepreneurship will share her insights with an Arkansas audience this month through two live webinars with the Arkansas Small Business and Technology Development Center (ASBTDC).
Rieva Lesonsky, CEO of GrowBiz Media and will join ASBTDC for webinars on Jan. 14 and Jan. 28:
- 2 p.m., Jan. 14 鈥� 鈥淭he Hottest Businesses, Markets and Trends for the New Year鈥�
- 2 p.m., Jan. 28 鈥� 鈥淎re You a Helicopter Boss? Learning to Let Go and Other Lessons from the COVID-19 Pandemic鈥�
In both webinars, Lesonsky will discuss ways small businesses can take advantage of today鈥檚 changing marketplace,聽according to the center鈥檚 Whitney Horton.
Lesonsky was named one of the nation鈥檚 top 100 Small Business Influencers by Small Business Trends.聽She writes about small business and entrepreneurship for聽print and digital outlets and has a podcast devoted to small business issues.
Prior to starting her company, she was the editorial director of聽Entrepreneur聽magazine.
Lesonsky has appeared on Today, Good Morning America, and Oprah. She is also a long-time supporter of the national Small Business Development Center network, of which ASBTDC is a member.
“Rieva’s unique viewpoint and engaging presentation style is exactly what our Arkansas small business owners need to kick off 2021. Her trends presentation聽is always standing-room-only at the SBDC national conference,”聽said Horton.
The 鈥淗ottest Businesses, Markets and Trends鈥� session will highlight business ideas and industries that are connecting with consumers. Lesonsky will also talk about changing demographics, attitudes and consumer behaviors, as well as ways small businesses can best adapt to and address them.
The 鈥淗elicopter Boss鈥� webinar聽will look at how small business owners can manage virtual operations and maintain productivity, security and employee engagement without hovering over their teams.
The webinars are offered at no cost. Pre-registration is required.
厂别别听聽for the complete schedule of webinars the center is hosting this month.
ASBTDC assists startups, existing businesses, expanding businesses and innovation-based businesses statewide.聽For more information, visit聽聽or call the center鈥檚 toll-free Infoline at (800) 862-2040.