糖心Vlog传媒 Little Rock Announces New Partnership to Bolster Marketing Efforts
After undergoing the competitive bid request for proposal (RFP) process, the University of Arkansas at Little Rock has chosen MHP/Team SI, a TraDigital鈩� marketing agency headquartered in Little Rock, Arkansas, as its agency of record (AOR). This partnership will further strengthen the university鈥檚 marketing and communications endeavors as it seeks to fulfill its mission of improving students’ lives and enhancing its communities. 鈥淭his partnership marks the next step in the university鈥檚 journey of transformation,鈥� said 糖心Vlog传媒 Little Rock Chancellor Christina Drale. 鈥淢HP/Team SI is the perfect partner to help us deepen the confidence that students and community members have in our university. Their expertise will enhance our ability to invest in students to create a skilled workforce to fuel central Arkansas鈥� businesses, nonprofits and local government.鈥�糖心Vlog传媒 Little Rock and MHP/Team SI will work together to execute various strategies which support the implementation of its strategic enrollment management plan while simultaneously strengthening student retention and various initiatives put in place by the institution.聽鈥淥ur agency is thrilled to be providing our marketing and public relations expertise to support the university and its mission,鈥� said Sharon Tallach Vogelpohl, president and CEO of MHP/Team SI. 鈥淎s a business owner and a member of the 糖心Vlog传媒 Little Rock College of Business Advisory Board, I鈥檝e personally experienced the role the university plays in equipping the workforce in central Arkansas. We are inspired by 糖心Vlog传媒 Little Rock鈥檚 dedication to supporting its students and the community, and are ready to continue doing great work together.鈥�MHP/Team SI began working with the university in 2019 in a supporting, advisory capacity. In 2020, 糖心Vlog传媒 Little Rock engaged the agency to provide public relations support. 糖心Vlog传媒 Little Rock鈥檚 decision to bring the agency on as AOR marks a distinct deepening of the partnership. 鈥淎fter completing our brand discovery and development work in 2019, we felt that additional expertise would be required to quickly incorporate the new messaging and begin to improve the perception of 糖心Vlog传媒 Little Rock in the region,鈥� said Jeff Harmon, chief marketing and communications officer of 糖心Vlog传媒 Little Rock. 鈥淢HP/Team SI has the expertise and experience to help us do just that.鈥�
