- University News Archive - 糖心Vlog传媒 Little Rock /news-archive/tag/marketing/ 糖心Vlog传媒 Little Rock Tue, 08 Nov 2022 14:30:51 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 First-Generation Student and Navy Veteran Finds Success at 糖心Vlog传媒 Little Rock /news-archive/2022/11/08/first-generation-bryan-hernandez/ Tue, 08 Nov 2022 14:30:51 +0000 /news/?p=83841 ... First-Generation Student and Navy Veteran Finds Success at 糖心Vlog传媒 Little Rock]]> Hernandez joined the Navy a year after graduating from the Arkansas School for Mathematics, Sciences, and the Arts in Hot Springs. 鈥淚t was definitely something I considered since I was a kid, but it became more realistic my senior year of high school,鈥 Hernandez said. 鈥淚 am the first in the family to join the military. It was a very new experience for myself and my family. It definitely helped my parents not having to pay for college. It has its challenges, but it definitely provided some stability and security that I wouldn鈥檛 have had otherwise.鈥 Hernandez served as a SONAR technician. He analyzed real-time data to search for, track, and engage submarines. Since no one serving on a naval vessel has just one job, as Hernandez pointed out, he also assisted the public affairs director with photographing events and managing social media accounts. Hernandez confirmed that he sated his appetite for travel during his time in the Navy. He traveled to places like Barbados, Norway, Scotland, Portugal, Spain, Nova Scotia, Guantanamo Bay, and Panama. 鈥淚 think the most beautiful place was the Norwegian Sea,鈥 he said. 鈥淚t was crazy to look out in the distance and see snow-capped mountains. This is what made me want to join. I thought it was pretty cool to go to sea and see different ports.鈥 In 2021, Hernandez left the Navy ready to earn his college degree. The pandemic played a factor, making Hernandez realize that he was ready to transition out of the military and spend more time with his family. Having already completed many college credits through concurrent enrollment classes in high school, Hernandez resumed his college career at 糖心Vlog传媒 Little Rock with high hopes for the future. 鈥淐oming here and realizing there are so many other nontraditional students and veterans made it feel like the right choice,鈥 Hernandez said. 鈥淭he fact that it鈥檚 a Yellow Ribbon School means I know my education will be completely covered here. The familiarity with Arkansas and being close to Little Rock and my family, I couldn鈥檛 beat it. 糖心Vlog传媒 Little Rock feels like home. They have a commitment to first-generation students and veterans. That is more aligned with what I believe in. If that鈥檚 not what higher education is about, then what is it about?鈥 Since joining 糖心Vlog传媒 Little Rock last year, Hernandez has kept busy as a student ambassador with the School of Business, assistant editor of The Forum student newspaper, and the social media coordinator for the Military Student Success Center. 鈥淚 am so grateful to have a center like this on campus. I think that has been the most impactful program in terms of my transition from the military to 糖心Vlog传媒 Little Rock,鈥 Hernandez said. 鈥淏eing around other students who are going through the same thing is a huge support system that I was not counting on. A lot of the concerns I had; I realized a lot of the other veterans had too. Working through those fears with other veterans on campus is pretty big.鈥 Hernandez will graduate from 糖心Vlog传媒 Little Rock during the spring 2024 semester with a Bachelor of Business Administration in Marketing degree. His goal is to promote storytelling for the Latinx community. 鈥淯ltimately, I鈥檇 like to contribute to storytelling for Latinx people who aren鈥檛 represented as much,鈥 he said. 鈥淚 find there are a lot of stories that are being missed out on. There are some misconceptions about what it means to be Latinx that could be corrected. There鈥檚 a lot of good stories about who we are.鈥漖]> 糖心Vlog传媒 Little Rock Names Mitchell as Director of School of Business; Woolridge as Interim Chair of Management, Marketing, and Technology Department /news-archive/2021/08/18/mitchell-woolridge-business/ Wed, 18 Aug 2021 14:31:46 +0000 /news/?p=79235 ... 糖心Vlog传媒 Little Rock Names Mitchell as Director of School of Business; Woolridge as Interim Chair of Management, Marketing, and Technology Department]]> Dr. Robert Mitchell has been appointed as the director of the School of Business at the University of Arkansas at Little Rock. 鈥淚 am honored to be the director of the School of Business, as we address the evolving needs of our students, faculty, and employers through our career-centric programs of study and outreach activities,鈥 Mitchell said. 鈥淚 look forward to working with our business faculty, who have a strong academic and corporate background, in addressing the changing landscape of higher education and the business environment.鈥 Mitchell has more than four decades of experience at 糖心Vlog传媒 Little Rock, having started at the university in 1979. Before becoming director, he worked as the chair of the Department of Management, Marketing, and Technology. He has also served as chair of the Department of Business Information Systems, associate dean for Undergraduate Studies, and interim dean of the College of Business. Mitchell brings both experience and knowledge to the position. His teaching and research interests include IT strategy, technical training, business communication, and pedagogy. He spent 24 years in organization management in the nonprofit sector as director of Delta Pi Epsilon; a professional organization focused on promoting excellence in research and teaching in business. He has received the College Excellence in Research Award, multiple distinguished paper awards presented by the Federation of Business Disciplines, and the John Robert Gregg Award. Additionally, Dr. Richard Woolridge, associate professor of information systems, has been named the interim chair of the Department of Management, Marketing, and Technology.
Dr. Richard Woolridge

Dr. Richard Woolridge

Woolridge joined 糖心Vlog传媒 Little Rock as a professor in 2010. He holds a bachelor鈥檚 degree in information systems from the University of Texas at Arlington as well as a master鈥檚 degree and a Ph.D. in management information systems from the University of Alabama.听 Wooridge has extensive business and information technology experience gained over a 35-year career. He has broad industry experience including manufacturing, financial services, insurance, oil and gas, software, transportation, and government.听 He has functional expertise in operations, governance, accounting, administration, asset management, engineering, inventory control, logistics, procurement, product management, sales, and technology and served in many technical roles. He managed projects, consulting practices, small companies, and commercial software products.]]> Rockwell named 2020 Sun Belt Faculty Member of the Year /news-archive/2020/10/30/casey-rockwell-sun-belt-faculty-year/ Fri, 30 Oct 2020 15:50:32 +0000 /news/?p=77810 ... Rockwell named 2020 Sun Belt Faculty Member of the Year]]> Dr. Casey Rockwell, assistant professor of marketing and advertising in the University of Arkansas at Little Rock School of Business, has been named the 2020 Sun Belt Conference Faculty of the Year. After receiving 糖心Vlog传媒 Little Rock鈥檚 Faculty of the Year Award, Rockwell was selected as the overall faculty winner from the 12 universities in the .听 鈥淚 was honored to be nominated by the 糖心Vlog传媒 Little Rock student-athletes for this prestigious award,鈥 Rockwell said. 鈥淚t is my pleasure to work with our athletes and all of the students at the University of Arkansas at Little Rock. Each student that enters our campus represents perseverance, a dream, and a chance to change the world around us. Some of our athletes have gone on to play professionally, build companies, and employ the skills learned at 糖心Vlog传媒 Little Rock to improve the world.鈥 This award recognizes a faculty member from each Sun Belt institution who displays valuable classroom skills such as developing relationships, being a good communicator and showing a passion for teaching, engaging and inspiring students, while also separating themselves from their peers outside the classroom by regularly attending athletics events and displaying enthusiasm for the athletics department. 鈥淒r. Rockwell is an extraordinary teacher and researcher,鈥 said Dr. Jane Wayland, dean of the 糖心Vlog传媒 Little Rock College of Business, Health, and Human Services. 鈥淪he maintains high academic standards in her classroom but also assists students to achieve those standards. She does not stay in her office but is often seen walking around talking to students in the building and reminding them what they should be doing. She encourages students to go the extra mile and helps them with research. Some of her students have presented and won national awards. 糖心Vlog传媒 Little Rock is fortunate to have Dr. Rockwell on the faculty.鈥 In the classroom, Rockwell has a reputation as a passionate and innovative teacher who creates unique activities and projects to engage her students. 鈥淚 have always had a passion for education. Within that passion comes the desire to meet each student where they are and help them reach their desired goals,鈥 Rockwell said. 鈥淔or example, when we study the concept of civil wrongs and torts, we go on a scavenger hunt within our community to locate potential areas of negligence. This appeals to my students who are hands-on learners. During our study of regulatory takings, we build a city similar to Little Rock and discuss the placement of I-630. Even when we talk about water law, we use Zoom to interview the oyster fishermen in Apalachicola, Florida, regarding their Supreme Court lawsuit. Each of these activities is designed to help each student learn and apply the content in a manner that they might see in the real world. Application is key.鈥 Rockwell has a heart of gold and would move mountains to help her students succeed, according to Cassidy Brady, a former volleyball player from Benton. 鈥淔rom the first time she met me on a Tuesday morning before 7, I knew she was a saint and would do anything to help me succeed,鈥 Brady said. 鈥淥ften, it brought me peace to just sit across from her in her office and listen to her speak fruitful words of encouragement that inspired me to keep going. I have never met anyone who is more devoted to helping her students succeed than Dr. Rockwell.鈥 In addition to working with their busy schedules as student-athletes, Trojans appreciated that Rockwell would use examples related to their own life to explain material in a way that students could understand.
Photo of Casey Rockwell by Ben Krain.

Photo of Casey Rockwell by Ben Krain.

鈥淧rofessor Rockwell was always willing to meet and go over the material and explain it in the best way, so I was able to understand,鈥 said Aaron Funk, a baseball player. 鈥淲hen we were studying contracts, Professor Rockwell used the analogy of negotiating a major league contact to help me understand the importance of 鈥榗onsideration鈥 and not just a salary.鈥 Outside of the classroom, she is a dedicated Trojan fan who loves cheering for . 糖心Vlog传媒 Little Rock student-athletes have dubbed Rockwell the 鈥淧rofessor of the Rock鈥 for her commitment to Little Rock Athletics. 鈥淚 love the Trojan athletic program. Getting to see my student-athletes demonstrate their skills inside and outside of the classroom is such a joy and the support that they receive from the campus is outstanding,鈥 Rockwell said. 鈥淓ach of the staff members is dedicated to the success of our student athletes. Each of our athletes has a high level of commitment and dedication. Whether it is watching shoot around in the gym or catching a baseball game on our beautiful field, our sports programs enrich the campus environment.听 Before joining 糖心Vlog传媒 Little Rock in 2016, Rockwell taught at University of Arkansas-Pulaski Technical College and Arkansas State University and served as dean of learning at the College of the Ouachitas. She is active in the community and serves as president of the Junior League of Little Rock, a service organization of more than 1,000 members. She is a past president of the Arkansas Association of Women Lawyers and a past chair of the Continuing Education Committee with the Arkansas Bar Association. She鈥檚 been recognized by the American Bar Association with the Golden Gavel Award and by the Academy of Legal Studies in Business as an outstanding faculty mentor for student research. Rockwell earned a bachelor鈥檚 degree in education policy from Hendrix College, a Master of Public Service from the Clinton School of Public Service, as well as a Juris Doctor and Doctor of Education from 糖心Vlog传媒 Little Rock.]]> International Business program offers study abroad trip to Prague /news-archive/2018/10/04/international-business-study-abroad-prague/ Thu, 04 Oct 2018 15:05:10 +0000 /news/?p=72048 ... International Business program offers study abroad trip to Prague]]> The University of Arkansas at Little Rock International Business Program is offering a study abroad trip to Prague, Czech Republic, that will highlight the country鈥檚 culture, business, and entrepreneurship during spring break 2019.听 Dr. David Gilliam, associate professor of marketing, will lead the trip from March 15-25. The trip will include a walking tour of Prague鈥檚 cultural and historical sites, a visit to the town of Pilsen and its brewery, and a tour of Karl拧tejn Castle, founded in 1348 by Holy Roman Emperor Charles IV. They will also visit Vaclav Havel鈥檚 library, Skoda Auto factory, and the Prague Chamber of Commerce. The lecturers and visits will also examine how Czech firms navigate the European Union and Euro Zone. The trip will cost an estimated $3,800, which will include the airfare, hotel, tour fees, breakfasts and dinners, site visits and lectures, and local insurance. A $200 non-refundable application fee is due by Nov. 16. The trip is a required component of the field study in the International Business class, IBUS 4316/5316, at 糖心Vlog传媒 Little Rock. MBA students may participate in the trip by registering for IBUS 5316, which will count as an elective toward the MBA program. The study abroad trip is open to students who are not College of Business majors. Interested students may contact Gilliam at dagilliam@ualr.edu or 501-569-8861 and visit the website for more information.]]>