/news-archive/tag/package-design/ 糖心Vlog传媒 Little Rock Mon, 15 May 2017 14:10:09 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 /news-archive/2017/05/15/from-the-classroom-to-creamery/ Mon, 15 May 2017 14:10:09 +0000 /news/?p=67187 ... From the classroom to the creamery: 糖心Vlog传媒 Little Rock students work with local business]]> Kevin Cates, associate professor and graphic design coordinator for the 糖心Vlog传媒 Little Rock Department of Art and Design, wanted to give students taking his package design course a unique experience. 聽 While volunteering for an event at in Little Rock, Cates made the acquaintance of Sally Mengel, co-founder and co-owner of Loblolly Creamery. , located in the South Main district, is known for its handmade ice cream and extensive community outreach. Many of the organic ingredients used to create the business鈥檚 delectable frozen treats are either grown or sold in Arkansas. 聽 鈥淚 started talking to Sally and I told her I loved her product,鈥� Cates said. 鈥淚 jokingly said to her, 鈥楳an, I鈥檇 love to work on your stuff. You guys are a local business, so I鈥檇 do it pro bono.鈥� She said, 鈥榊eah let鈥檚 do it. You鈥檇 get free ice cream.鈥欌�� Following his conversation with Mengel, Cates wasted no time reaching out to Elizabeth Strandberg, an employee of Loblolly and former student of the 糖心Vlog传媒 Little Rock design program. His goal was to work with Strandberg to construct a plan that would not only benefit the business, but also the students. After careful consideration, Cates proposed the idea of his students designing ice cream containers and packages for Loblolly. Hoping to add some variety to 聽the sea of black and white that are incorporated in Loblolly鈥檚 logo and brand, Mengel was more than excited to hear of the design idea. 鈥淥ur only requirements were that we should be able to tell the flavor of the ice cream, and students should have fun doing the project,鈥� Mengel said. Because Loblolly was already working with a company on rebranding, Cates students could not sell their package designs to the creamery once completed. Still, they got the experience of working with a real business. 鈥淚 want to start bringing a lot of local businesses into the classroom for subject matter,鈥� Cates said. 鈥淭his way, students aren鈥檛 just creating arbitrary things, but they鈥檙e actually creating something for something that exists.鈥� Once Cates got the green light for the idea, he presented the project to his students. They were to design a pint for three of Loblolly鈥檚 signature flavors and one seasonal flavor. Because Loblolly had no packages for its hot cocoa mix and macarons, the students were encouraged to use their creativity to construct those package designs. After the students received the information they needed to begin their assignment, Strandberg presented them ice cream pints that would become their canvas. With free creative reign, the design students spent three weeks going above and beyond what Mengel or Strandberg anticipated. Each completed design was unique and brought a different approach to Loblolly鈥檚 original concept. 鈥淭hese are amazing,鈥� Strandberg said after seeing the students鈥� finished products. 鈥淚 thought it was just going to be like, 鈥極h. Play with that design and add some color in it.鈥� I did not expect this.鈥� For their final presentation, the students presented their work to Mendel and Strandberg at the Loblolly location. While there, they received free ice cream, as promised. With the glow of a proud parent watching his students succeed, Cates said he plans to conduct similar projects in the future. For more information, contact Cates at klcates@ualr.edu or visit  ]]>