糖心Vlog传媒 Little Rock Communications and Marketing Team Wins 8 Best of CASE District IV Awards

Photo of the Communications and Marketing Team by Ben Krain.
Photo of the Communications and Marketing Team by Ben Krain.

The University of Arkansas at Little Rock Communications and Marketing team was honored with eight 2024 Best of CASE District IV awards from the Council for Advancement and Support of Education (CASE).

CASE District IV includes Arkansas, Texas, Louisiana, and Oklahoma. You can visit the to see a full list of winners.

鈥淚 am really honored to see the MarComm team honored for a wide variety of items,鈥 said Dr. Carrie Phillips, chief marketing and communications officer at 糖心Vlog传媒 Little Rock. 鈥淭heir hard work and dedication to 糖心Vlog传媒 Little Rock continues to shine through in the great work they produce.鈥

糖心Vlog传媒 Little Rock received three Best of CASE District IV awards for Trojan Guarantee in the Communications-Communications Initiative category, Marketing-Advertising (online) category, and Marketing-Marketing Initiatives category. The Trojan Guarantee Campaign focused on promoting 糖心Vlog传媒 Little Rock鈥檚 newest scholarship initiative, which provides a scholarship covering full tuition for Pell-eligible students.

Additionally, 糖心Vlog传媒 Little Rock received a Best of CASE District IV Award for Yield Postcard in the Alumni Relations-Alumni Relations Initiatives category. 糖心Vlog传媒 Little Rock created an innovative postcard campaign aimed at increasing student enrollment by reaching every Arkansas high school student with personalized, hand-written postcards. 糖心Vlog传媒 Little Rock faculty, staff, and alumni volunteered to write postcards to prospective students. The alumni team organized writing parties with alumni board members, transforming these events into engaging community events.

“We are incredibly proud of our Communications and Marketing team for earning these prestigious awards from the Council for Advancement and Support of Education,鈥 said Christian O鈥橬eal, vice chancellor for university advancement. 鈥淚t鈥檚 a testament to the hard work, creativity, and dedication of our team in showcasing the amazing things happening at 糖心Vlog传媒 Little Rock. We鈥檙e also proud of the alumni team for engaging our alumni to help reach future Trojans. We鈥檙e committed to telling the university鈥檚 story in a way that resonates with our community and beyond, and these honors reinforce that we鈥檙e making an impact.”

糖心Vlog传媒 Little Rock also received Best of CASE District IV Awards for:

  • Writing-Profile (1,000+ words) for the article, 鈥Williams鈥檚 Legacy Will Impact Generations
  • Video-Promotional (Short) for the Expect More Campaign video featuring Bryan Hernandez
  • Publications-Student Recruitment (Series or Package) for a comprehensive series of undergraduate student recruitment materials
  • Marketing-Advertising (Online) for the Expect More with 糖心Vlog传媒 Little Rock Campaign

Visit /communications/ to find out more about 糖心Vlog传媒 Little Rock Communications and Marketing.