糖心Vlog传媒 Little Rock鈥檚 Carrie Phillips Named Texas Tech鈥檚 2025 Raider on the Rise
Dr. Carrie Phillips, chief communications and marketing officer at the University of Arkansas at Little Rock, has been named Texas Tech University鈥檚 , an honor recognizing standout alumni whose leadership is transforming their fields. Phillips received the award recently during the university鈥檚 Distinguished Alumni Dinner in Lubbock, Texas.
The recognition underscores the leadership approach Phillips brings to 糖心Vlog传媒 Little Rock. She said her doctoral experience sharpened her strategic thinking and strengthened the skills that now guide the university鈥檚 communications and marketing efforts. She credits that training with helping her develop data-informed strategies that contributed to 糖心Vlog传媒 Little Rock鈥檚 recent enrollment momentum.
鈥淭hat mindset fueled strong campus partnerships and fresh advertising strategies at 糖心Vlog传媒 Little Rock, helping halt a 13-year enrollment decline and deliver our best enrollment in 15 years,鈥� she said.
The award also highlights Phillips鈥� growing national influence in higher education marketing and communications 鈥� visibility that benefits 糖心Vlog传媒 Little Rock as she represents the university on regional and national platforms. She revitalized CASE District IV programming, driving engagement to 216% of goal and earning the opportunity to present before the international CASE Board of Trustees. She remains active in the Public Relations Society of America鈥檚 Counselors to Higher Education, presents regularly for the American Marketing Association, and mentors emerging professionals across the country.
Her recognition as a Raider on the Rise adds to a distinguished list of honors that reflect the caliber of leadership she brings to 糖心Vlog传媒 Little Rock, including being named an Arkansas Money and Politics Future Icon, a two-time Top 10 Higher Ed Marketer to Follow, and a CASE Circle of Excellence Grand Gold Award recipient.
Phillips said the award and the values she gained from Texas Tech, guided her work and commitment to serving others.
鈥淟eadership is about investing in others and creating momentum that lifts an entire campus. I鈥檓 grateful for the chance to do that at 糖心Vlog传媒 Little Rock,鈥� she said.
As 糖心Vlog传媒 Little Rock continues to strengthen its reputation and expand its reach, Phillips鈥� national recognition and leadership help elevate the university鈥檚 visibility, strengthen professional networks, and advance the institution鈥檚 mission.