The Communications and Marketing team won two awards in the 2023 UCDA Design Awards Competition, which recognizes the best of the exceptional design work done to promote education institutions. The awards are judged by a hand-picked panel of peer jurors composed of designers, design educators, photographers, and illustrations working for educational institutions.

The team received an Excellence Award in the Best Use of Printing Processes 鈥� Specialty Process category for the 2022 design of an invitation to 糖心Vlog传媒 Little Rock鈥檚 opening gala celebration for the Centennial Campaign, the university鈥檚 capital campaign that is working to raise $250 million to celebrate the university鈥檚 100-year anniversary in 2027.

鈥淚 was very proud of this print piece. Being recognized, awarded for something I enjoy doing on a daily basis is a humbling experience,鈥� Senior Graphic Designer Klansee Tozer said. 鈥淐arrie Phillips brought the idea to my attention, which she and I worked collaboratively with Alumni and Development to make it their own for their Centennial Campaign event. We knew it needed to be extra special.鈥�

Communications and Marketing worked with Printing Services to create a triple-swinger die cut with an asymmetrical accordion hybrid format fold, which consisted of six panels in the middle.

鈥淚t turned out beautifully using silver ink on black cardstock paper,鈥� Tozer said. 鈥淎s always, I’m thankful for the creative opportunity, and I’m glad the event was successful.鈥�

University photographer Ben Krain was also recognized for his great athletic photographs featuring student-athletes from the swimming and diving, track, and women鈥檚 basketball teams. He received an Excellence Award in the Athletics Photography category.

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鈥淭he CASE Circle of Excellence Award holds great significance in our industry, representing excellence and innovation in university advancement,鈥� said Christian O鈥橬eal, vice chancellor of university advancement. 鈥淚t is a reflection of our team’s exceptional talents and the impact they are making on our organization and the community we serve. Their commitment to excellence has set a benchmark for others to aspire to, and it fills me with immense pride to see their hard work acknowledged by CASE which is widely viewed as the standard bearer in our profession. I am confident that this award is only the beginning of many more achievements to come.鈥�

The Communications and Marketing team received a silver-level CASE Circle of Excellence Award in the Marketing/Advertising Category for digital advertising.

鈥淭he work the University of Arkansas at Little Rock is doing around affordability is incredible, and to have our team be recognized in an international competition for that work means so much,鈥� said Dr. Carrie Phillips, chief communications and marketing officer. 鈥淚 am so proud of this team and their continual work to support the mission of 糖心Vlog传媒 Little Rock. Being recognized for that work is incredibly special.鈥�

The premier accolades for educational advancement, the Circle of Excellence Awards recognize colleges, universities, and schools whose talented staff advanced their institutions with ingenuity and resourcefulness.

“The Circle of Excellence Awards showcase the impact advancement professionals have upon their institutions and communities around the globe, every day,鈥� says CASE President and CEO Sue Cunningham. “Our 2023 honorees鈥攆rom diverse institutions and teams of all sizes鈥攁re bold, creative, and resourceful. They demonstrate how powerful it is when advancement teams champion teaching, learning, research, and the progress that education ignites.”

The CASE judges noted that the digital advertising campaign’s strategic focus on affordability and its powerful impact on prospective students stood out among the nominations.

鈥淏y directly addressing the financial barriers faced by students, the ads instilled hope and effectively conveyed the university’s commitment to accessibility,鈥� the judges wrote. 鈥淭he impressive reach, click-through rate, and increased interest in campus tours and inquiries demonstrated the campaign’s success. Moreover, the ads served a dual purpose of both raising awareness and substantiating the university’s claims of affordability. 糖心Vlog传媒 Little Rock’s innovative approach and the profound impact it had on prospective students make it a deserving recipient of this recognition.鈥�

In addition to the CASE award, the 糖心Vlog传媒 Little Rock Communications and Marketing team has won several top awards from the annual National Federation of Press Women Communications Contest.

Phillips, Angelita Faller, news director, Klansee Tozer, senior graphic designer, and Olivia Hicks, editorial assistant, received awards during a June 24 awards ceremony during the NFPW鈥檚 annual conference in Cincinnati, Ohio.

Tozer received second place in Graphics and Design – Book Designed by Entrant for the Donaghey Scholars Honor Program Booklet as well as first place in Public Relations Material 鈥� Brochure for Department of History Brochure.

“I am very excited to have won on a national level,鈥� Tozer said. 鈥淭hese two print projects were fun to design, and work in collaboration with our university print shop in the production. I continue to be thankful for the creative opportunities at 糖心Vlog传媒 Little Rock. Go Trojans!”

Faller received first place in Publication Regularly Written by Entrant 鈥� Newsletter/other publication for 糖心Vlog传媒 Little Rock Now.

Phillips received second place in Public Relations Materials 鈥� Report for the 糖心Vlog传媒 Little Rock Annual Report.

Additionally, Faller and Phillips received an honorable mention for a Publication Regularly Edited by Entrant 鈥� Newsletter/other publication for the 糖心Vlog传媒 Little Rock Alumni Association Newsletter.

Hicks, a senior double majoring in mass communication and professional and technical writing, received second place in Collegiate/Education Writing 鈥� Features for 鈥淗udson Graduates from 糖心Vlog传媒 Little Rock鈥� and first place in College/Education Writing 鈥� Sports for 鈥淒isc Golf Makes Its Debut on 糖心Vlog传媒 Little Rock Campus.鈥�

The 糖心Vlog传媒 Little Rock winners were among a slate of statewide winners that helped the Arkansas Press Women win the Sweepstakes Award for receiving the most winning entries of any state affiliate of the National Federation of Press Women. It was the first time the Arkansas chapter has earned the award.

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Angelita Faller, news director, Dr. Carrie Phillips, chief communications and marketing officer, Klansee Tozer, senior graphic designer, and Olivia Hicks, editorial assistant, received awards during a May 20 awards luncheon on the campus of the NorthWest Arkansas Community College in Bentonville.

鈥淚 want to express my appreciation and gratitude for the work that Carrie, Angie, Klansee, and Olivia are doing,鈥� said Christian O鈥橬eal, vice chancellor of university advancement. 鈥淭hey are a part of a team of marketing and communications professionals working collaboratively across campus with valued partners to help them achieve their goals. Hard work and professionalism earned them this due recognition from Arkansas Press Women.鈥�

Faller and Phillips received first place for a Publication Regularly Edited by Entrant 鈥� Newsletter/other publication for the 糖心Vlog传媒 Little Rock Alumni Association Newsletter. Additionally, Phillips received first place in Public Relations Materials 鈥� Report for the 糖心Vlog传媒 Little Rock Annual Report.

Faller also received first place in Specialty Articles 鈥� Sports for 鈥溙切腣log传媒 Little Rock Student Wins Legal Writing Contest for Exploration of Jock Taxes During COVID-19;鈥� first place in Specialty Articles 鈥� History for 鈥溙切腣log传媒 Little Rock Researchers Uncover History of American Indian Nurses in World War I;鈥� and first place in Publication Regularly Written by Entrant 鈥� Newsletter/other publication for 糖心Vlog传媒 Little Rock Now.

Tozer received first place in Graphics and Design – Book Designed by Entrant for the Donaghey Scholars Honors Program Booklet as well as first place in Public Relations Material 鈥� Brochure for the Department of History Brochure.

鈥淎s a graphic designer working for a university, my creative hunger is fulfilled each day,鈥� Tozer said. 鈥淭he folks in the Donaghey Scholars Honors Program are always easy to work with so when I asked them if they were open to a redesign of their recruitment booklet incorporating our new brand elements, they were excited to see the outcome. Printing Services did a great job printing their eight-page, saddle stitched booklet, and they were pleased with the results.

The Department of History sent a request for help with their 鈥楨venings With History Series鈥� brochure. The two-sided print piece consisted of 10 panels and four folds. Working with Printing Services, we were able to give this brochure a pop of gold shine with their new printing capabilities. It turned out beautifully and the folks in the Department of History thought it was fantastic. I am thankful for every creative opportunity.鈥�

Hicks, a senior double majoring in mass communication and professional and technical writing, received first place in Collegiate/Education Writing 鈥� Features for 鈥淗udson Graduates from 糖心Vlog传媒 Little Rock;鈥� first place in College/Education Writing 鈥� Sports for 鈥淒isc Golf Makes Its Debut on 糖心Vlog传媒 Little Rock Campus;鈥� and third place in Collegiate/Education Writing 鈥� News for 鈥淔orcum and Nadeem to Serve as New SGA President and Vice President.鈥�

鈥淚 was so excited to learn that my stories won such prestigious awards, especially since I鈥檓 still a student,鈥� Hicks said. 鈥淢y work with MarComm the past two years has been the most rewarding experience of my college career, and being awarded for my stories are just the cherry on top.鈥�

An affiliate of the National Federation of Press Women, APW was founded in 1949 by women working in Arkansas newspapers to provide an opportunity to compete and network in a male-dominated industry. The organization is now an association of communicators in journalism, public information, business, education, and government.

All first-place entries will go on to compete in the National Federation of Press Women competition. National winners are announced during the NFPW鈥檚 annual conference June 22-24 in Cincinnati, Ohio.

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