/news-archive/tag/sharon-tallach-vogelpohl/ 糖心Vlog传媒 Little Rock Mon, 11 Oct 2021 15:49:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 /news-archive/2021/10/11/expect-more/ Mon, 11 Oct 2021 15:49:02 +0000 /news/?p=80078 ... 糖心Vlog传媒 Little Rock Launches New Campaign with Enhanced Brand Promise]]> Expect More during the annual BBQ at Bailey event Oct. 12 at the Bailey Alumni and Friends Center. The comprehensive communications and marketing campaign will reach beyond advertising, reflecting the fresh momentum and energy at the university. “Students choose 糖心Vlog传媒 Little Rock to create their own transformation story,鈥� said Dr. Christina Drale, chancellor of 糖心Vlog传媒 Little Rock. 鈥淲e’re helping individuals level up to their potential, which is the essence of our new branding campaign. We want you to experience 糖心Vlog传媒 Little Rock in ways that may challenge what you thought you would find here. You鈥檒l have opportunities that change the way you think about your future. You can expect more of us and expect more of yourself.鈥� The campaign goes beyond a marketing tagline; it infiltrates on-campus life and beyond, underscoring the university鈥檚 position in the community and commitment to providing high-quality education. The brand promise is future-focused and inspired by the people and programs at 糖心Vlog传媒 Little Rock accomplishing extraordinary things. The fresh designs, created by , 糖心Vlog传媒 Little Rock鈥檚 agency of record, and the 糖心Vlog传媒 Little Rock Department of Communications and Marketing, are marked by bright, eye-catching colors coupled with the traditional 糖心Vlog传媒 Little Rock maroon. Bold, emphatic headlines play a key role in messaging alongside engaging, artful photography. Crisp fonts create visual impact and legibility. 鈥淭his isn鈥檛 an advertising campaign – it鈥檚 a brand promise,鈥� said Sharon Tallach Vogelpohl, president and CEO of MHP/Team SI. 鈥淎s a business owner, member of the College of Business Advisory Board and longtime supporter of 糖心Vlog传媒 Little Rock, I see the extraordinary work happening at the university and count numerous 糖心Vlog传媒 Little Rock alumni among our best and brightest team members.鈥� This campaign serves as a call-to-action, both for the university and the community. Not only do students, faculty and staff Expect More from themselves academically, athletically and professionally, the community can Expect More of them as community investors and ready-to-work graduates. Donors can Expect More return on their investment into the university. Employers can Expect More from 糖心Vlog传媒 Little Rock graduates who are serious about their careers and their futures. Community and industry partners can Expect More collaboration and continued creativity with the university.]]> /news-archive/2021/02/10/ua-little-rock-marketing-partnership/ Wed, 10 Feb 2021 18:27:03 +0000 /news/?p=78316 ... 糖心Vlog传媒 Little Rock Announces New Partnership to Bolster Marketing Efforts]]> After undergoing the competitive bid request for proposal (RFP) process, the University of Arkansas at Little Rock has chosen MHP/Team SI, a TraDigital marketing agency headquartered in Little Rock, Arkansas, as its agency of record (AOR). This partnership will further strengthen the university鈥檚 marketing and communications endeavors as it seeks to fulfill its mission of improving students’ lives and enhancing its communities. 鈥淭his partnership marks the next step in the university鈥檚 journey of transformation,鈥� said 糖心Vlog传媒 Little Rock Chancellor Christina Drale. 鈥淢HP/Team SI is the perfect partner to help us deepen the confidence that students and community members have in our university. Their expertise will enhance our ability to invest in students to create a skilled workforce to fuel central Arkansas鈥� businesses, nonprofits and local government.鈥� 糖心Vlog传媒 Little Rock and MHP/Team SI will work together to execute various strategies which support the implementation of its strategic enrollment management plan while simultaneously strengthening student retention and various initiatives put in place by the institution.聽 鈥淥ur agency is thrilled to be providing our marketing and public relations expertise to support the university and its mission,鈥� said Sharon Tallach Vogelpohl, president and CEO of MHP/Team SI. 鈥淎s a business owner and a member of the 糖心Vlog传媒 Little Rock College of Business Advisory Board, I鈥檝e personally experienced the role the university plays in equipping the workforce in central Arkansas. We are inspired by 糖心Vlog传媒 Little Rock鈥檚 dedication to supporting its students and the community, and are ready to continue doing great work together.鈥� MHP/Team SI began working with the university in 2019 in a supporting, advisory capacity. In 2020, 糖心Vlog传媒 Little Rock engaged the agency to provide public relations support. 糖心Vlog传媒 Little Rock鈥檚 decision to bring the agency on as AOR marks a distinct deepening of the partnership. 鈥淎fter completing our brand discovery and development work in 2019, we felt that additional expertise would be required to quickly incorporate the new messaging and begin to improve the perception of 糖心Vlog传媒 Little Rock in the region,鈥� said Jeff Harmon, chief marketing and communications officer of 糖心Vlog传媒 Little Rock. 鈥淢HP/Team SI has the expertise and experience to help us do just that.鈥�]]>