The two-day symposium will showcase research and scholarship across CBHHS through faculty and graduate student presentations, workshops, and sessions highlighting faculty research grant recipients. Beyond sharing findings, the symposium will give the University of Arkansas at Little Rock campus community a chance to learn from each other, explore new ideas, and find opportunities for collaboration.

鈥淭his symposium reflects who we are as a college, which is a community of faculty, staff, and students who are committed to doing research that matters for our community and to supporting each other’s growth,鈥� said Dr. Tusty ten Bensel, associate dean and professor of criminal justice. 鈥淲e’ve built a symposium program with something for everyone, from research presentations to skill-building workshops. I hope faculty, staff, and students from all over campus will join us.”

Presentations will cover topics with connections beyond the classroom. Faculty and graduate student researchers will examine questions ranging from how artificial intelligence safeguards influence perceptions of accountability, to how culturally responsive simulations prepare nursing students to address maternal health disparities. Other projects will explore how online gaming skills translate to the workforce and how data reporting requirements affect organizations serving people experiencing homelessness in Arkansas.

Among the symposium鈥檚 featured events is a presentation from Dr. Elizabeth McIngvale, a clinician, researcher, director of the OCD Institute of Texas, and adjunct faculty member at Baylor College of Medicine. Her talk, “The Un-Fragile Generation: What OCD and Anxiety Research Teaches Us About Educating Independent, Resilient Young Adults,” will explore what research on OCD and anxiety can teach educators about helping young adults become more independent and resilient. This topic is especially relevant to the ongoing efforts of 糖心Vlog传媒 Little Rock faculty and staff dedicated to supporting student success, well-being, and growth. McIngvale will present from 3-4:30 p.m. Sept. 17 in the EIT Auditorium, with a reception to follow.

The first day will also include Dr. Derek Slagle, director of the School of Public Affairs, leading the first workshop session, “Working with Community Partners on Grants/Contracts”, from 12:15-1:30 p.m. in Reynolds 103. The workshop will focus on building relationships with community organizations and navigating opportunities to collaborate through grants and contracts. It will offer practical guidance for those interested in strengthening research partnerships or pursuing external funds.

The following day will offer a different look at sharing research and expertise. Dr. Carrie Phillips, the university鈥檚 chief communications and marketing officer, will lead “25 Tips for Working with Media” from 12:15-1:30 p.m. in Reynolds 103. The session will share practical tips and strategies for those who want to better understand how to work with reporters, pitch their work, and make the most of media opportunities.

The CBHHS Research Symposium promises to spark thoughtful discussion and inspire fresh ideas as faculty, staff, and students share their latest work. Attendees can expect new perspectives, insights into research across the college, and connections with colleagues whose work is shaping how we understand and respond to challenges in health care, business, and communities.

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At the Council for Advancement and Support of Education (CASE) annual Marketing and Branding Conference on June 22, Phillips received the CASE Crystal Apple Award. Phillips, who chaired this year鈥檚 conference, earned the recognition after receiving outstanding evaluations as a speaker at 10 CASE conferences.

While Phillips knew a Crystal Apple could eventually be in her future based on her contributions, she thought it was years away, so receiving it now “was a total surprise,” so much so that she was rendered speechless. 

“I’m usually very good at speaking extemporaneously, but I didn’t know what to say,” said Phillips, who聽concluded her term as chair of CASE District IV June 30.

Phillips held the role since 2024 after serving as chair-elect beginning in 2022, but she will continue to serve in an advisory role as past chair.聽

CASE was her first professional development conference, her first time as a speaker at a professional development conference, and her earliest volunteer service in the profession, so “CASE has been a through line in my career,” which made the recognition all the more special.

“This community has challenged me, encouraged me, introduced me to lifelong friends, and given me opportunities I never imagined” when she began attending CASE conferences nearly 20 years prior, added Phillips, whose CASE district conference scores put her over the top toward Crystal Apple recognition.

“Within our profession, the CASE Crystal Apple Award is synonymous with the very highest standards of excellence — it recognizes leaders who elevate not only their own institutions but the profession itself — Carrie embodies those qualities every day through her vision, her integrity, and her unwavering commitment to telling the story of 糖心Vlog传媒 Little Rock,” said Christian O’Neal, 糖心Vlog传媒 Little Rock’s vice president of advancement. “While this honor celebrates her individual achievements, it also reflects the remarkable team she has built and the culture of excellence she inspires.”

CASE, a global professional organization composed of colleges, universities, independent schools, and nonprofit institutions, supports professionals in fundraising, alumni relations, communications and marketing, and provides strategy and tools to strengthen enrollment, engagement, and long-term sustainability.

“As a fellow CASE Crystal Apple recipient, I thank you for your dedication and the extraordinary talent you have given to CASE programs over the years,” Sue Cunningham, CASE president and CEO, wrote in a letter to Phillips. “Without teachers like you, who give time and expertise so willingly, CASE could not provide the high-quality education for which it is known throughout the world. For setting such high professional standards, and for giving of yourself in service to the profession, we are all in your debt.”  

Phillips “is one of the most dynamic member practitioners in the entire community of over 88,000 professionals,” according to Chase Moore, CASE executive director. “Through her prolific writing and shared expertise through presentations, Carrie has inspired thousands of people. She has contributed to the professional knowledge that shapes educational advancement and (marketing-communications) best practice across the globe.” 

Phillips spearheaded the revitalization of CASE District IV programming, driving engagement to 216% of goal and earning the opportunity to present before the international CASE Board of Trustees. Framework she helped design for District IV — which spans Arkansas, Louisiana, New Mexico, Oklahoma, and Texas — has since been adopted by all seven other CASE districts. 

That systems-focused leadership mirrors her work at 糖心Vlog传媒 Little Rock, a metropolitan research institution committed to expanding access to education and preparing career-ready graduates for the workforce. Through her involvement with CASE, Phillips has connected 糖心Vlog传媒 Little Rock with national best practices and peer institutions addressing similar priorities in enrollment, communications, and institutional positioning.

“CASE has been a great access point for us to align (糖心Vlog传媒 Little Rock) with best-in-class” protocols, but “we’ve also been leading the way, (and 糖心Vlog传媒 Little Rock) has seen the value of CASE for our institution and our professionals here,” Phillips said. O’Neal and Chancellor Christina S. Drale “have been very supportive of my involvement in CASE, recognizing the opportunities it creates for us at 糖心Vlog传媒 Little Rock — without that support, this wouldn’t have happened — and it speaks to a culture here of wanting to be the best version we can be for our students.”  

As O’Neal engages “with advancement and communications leaders across the country, I see firsthand the respect they have for the work being done at 糖心Vlog传媒 Little Rock and for Carrie’s leadership,” he said. “Under her direction, we’ve built a Communications and Marketing team within University Advancement that stands alongside the very best in higher education. Our colleagues recognize the creativity, strategy, and results our team consistently delivers, and they often point to the work happening at 糖心Vlog传媒 Little Rock as an example of excellence.”

Phillips remains active in the Public Relations Society of America鈥檚 Counselors to Higher Education, presents regularly for the American Marketing Association, and mentors emerging professionals across the country. She’s also been named an Arkansas Money and Politics Future Icon, a three-time Top 10 Higher Ed Marketer to Follow, and a CASE Circle of Excellence Grand Gold Award recipient.

“Carrie is one of the most talented communications professionals I’ve had the privilege to work with, a trusted colleague, an exceptional leader, and someone who genuinely cares about the people and mission of 糖心Vlog传媒 Little Rock,” said O’Neal. “Every day, she challenges all of us to think more strategically about how we tell our story and how we connect with the audiences we serve.”

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Phillips, chief marketing and communications officer at the University of Arkansas at Little Rock, will conclude her term as chair of CASE District IV later this year, a role she held from 2024 to 2026, after serving as chair-elect beginning in 2022. She will continue to serve in an advisory role as past chair. 

CASE 鈥� the Council for Advancement and Support of Education 鈥� is a global professional organization composed of colleges, universities, independent schools, and nonprofit institutions. It supports professionals in fundraising, alumni relations, communications and marketing, and provides strategy and tools to strengthen enrollment, engagement and long-term sustainability.

The end of Phillips鈥� formal leadership marks the culmination of a nearly 20-year volunteer journey with CASE District IV that began, she said, almost by accident.

鈥淭his was never the plan,鈥� she said. 鈥淎fter getting my degree, I planned to work for a year or so at a college while the economy got better and then find something else. Instead, I found a career.鈥�

That early work in higher education led to what she describes as a 鈥渧oluntold鈥� assignment 鈥� attending a CASE district conference that quickly pulled her into volunteer service. From there, she moved into successive cabinet and conference leadership roles, including serving as District IV conference chair in 2020.

鈥淚 left the first conference with a volunteer spot the next year. The rest, as they say, is history,鈥� she said.

When she stepped into the chair-elect role, Phillips said District IV lacked a cohesive structure for engagement outside its annual conference. That gap became the foundation for what she considers her most significant contribution.

鈥淥ur district didn鈥檛 quite have an identity,鈥� Phillips said. 鈥淚 developed the engagement model that our district implemented. We created a plan that didn鈥檛 exist and executed it. That plan resulted in more than 1,000 engagements each year outside of the conference for our district. I鈥檓 really proud of that effort.鈥�

Phillips said the work positioned the district for continued growth. The framework she helped design has since been adopted by all seven other CASE districts. She also shared the results with CASE trustees at a national meeting a few years ago, elevating both District IV and 糖心Vlog传媒 Little Rock鈥檚 presence in national advancement discussions.

Leading a district that spans Arkansas, Louisiana, New Mexico, Oklahoma, and Texas, required alignment, Phillips said. Member institutions vary widely in size, mission and resources. She and the District IV cabinet worked to build a shared framework that could connect and support those institutions through intentional outreach and programming.

鈥淲e sat down as a cabinet and looked at our overall engagement goal, identified the groups we wanted to reach and developed tactics to support them,鈥� she said. 鈥淚t was a very marketing-driven approach.鈥�

That systems-focused leadership mirrors Phillips鈥� work at 糖心Vlog传媒 Little Rock, a metropolitan research institution committed to expanding access to education and preparing career-ready graduates for the regional workforce. In her role at the university, she oversees institutional marketing and communications strategy. That work shapes 糖心Vlog传媒 Little Rock鈥檚 enrollment messaging, strengthens brand positioning, and aligns the university鈥檚 storytelling across campus. Through her involvement with CASE, Phillips has connected 糖心Vlog传媒 Little Rock with national best practices and peer institutions addressing similar priorities in enrollment, communications and institutional positioning.

鈥淐ASE is good for 糖心Vlog传媒 Little Rock,鈥� she said. 鈥淭here are so many institutions that we can always learn something from.鈥�

Those connections have had practical impact. Phillips said early planning for the university鈥檚 upcoming centennial celebration has been informed by conversations with CASE colleagues across the country. She also has contributed to CASE efforts to establish professional metrics for marketing and communications 鈥� standards designed to help institutions assess effectiveness and improve operations.

鈥淏ecause of my involvement at the leadership level, we鈥檝e been able to give feedback and help shape those standards,鈥� she said. 鈥淲hen complete, that work will be a key tool to help units across the world assess their approach and continue improving their marketing and communications function.鈥�

She credited 糖心Vlog传媒 Little Rock leadership, including Chancellor Christina S. Drale and Vice Chancellor Christian O鈥橬eal, with supporting her service and recognizing its institutional value.

鈥淚 have to begin with thank yous,鈥� Phillips said. 鈥淐hancellor Drale and Christian O鈥橬eal were both incredibly supportive of my CASE involvement. They saw the bigger picture of how this could help the institution.鈥�

O鈥橬eal said Phillips鈥� leadership strengthened both District IV and 糖心Vlog传媒 Little Rock鈥檚 reputation.

鈥淐arrie鈥檚 leadership has elevated not only our work at 糖心Vlog传媒 Little Rock, but the visibility of our institution across the CASE District IV region and beyond,鈥� O鈥橬eal said. 鈥淪he brings a thoughtful, strategic approach to everything she does and has a unique ability to connect people and ideas in meaningful ways. Carrie has managed well at home and well at CASE. We are all better for it.鈥�

Chancellor Drale said Phillips鈥� impact has been just as significant within the university.

鈥淐arrie brings to the table a consummate professionalism that has allowed us to transform our marketing and communication division into the powerhouse it is today,鈥� Drale said. 鈥淪he has an impressive creative talent as well as sharp analytical skills. But her superpower is her ability to understand the importance of mission and purpose and translate those into strategy, structure, and messaging. And for an extra bonus, she is a delight to work with.鈥�

For Phillips, the most lasting impact of her CASE journey is rooted in community.

鈥淐ASE friends became family,鈥� she said. 鈥淲e are better together.鈥�

As she hands leadership to her successor, Baleigh McCoin, executive director of Advancement and Marketing at Paris Junior College in Paris, Texas, Phillips is confident in the district鈥檚 continued progress. Phillips said she is especially proud that McCoin is the first leader from a two-year institution to serve in the role. 

鈥淲e鈥檝e built the framework, and I鈥檓 excited to see her build on it and continue to refine it,鈥� she said.

While her term comes to a close, her involvement continues, as does the work of advancing institutions such as 糖心Vlog传媒 Little Rock through collaboration and shared purpose.

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Staff and student employees from 糖心Vlog传媒 Little Rock鈥檚 Office of Communications and Marketing earned multiple top awards, while two additional employees were also honored.

鈥淚鈥檓 incredibly proud of our team鈥檚 work being recognized by Arkansas Press Women,鈥� said Dr. Carrie Phillips, chief communications and marketing officer at 糖心Vlog传媒 Little Rock. 鈥淭hese awards reflect the creativity, collaboration, and strategic thinking that define our approach to storytelling. From student assistants to senior staff, it鈥檚 rewarding to see their talent celebrated on a statewide stage.

Graphic designer Muriel Schrepfer stood out with six awards, including five first-place awards and one second place. They include first place for her work on a Trojan Guarantee ad campaign, a basketball season poster, an admissions brochure, and the university鈥檚 brand style guide.

Angelita Faller, news director, took home five awards, including first place honors for a news release on a $5 million drug prevention grant, a media pitch highlighting innovation, a series of eclipse-related news stories, and editing the 糖心Vlog传媒 Little Rock Alumni Association newsletter.

Phillips earned first place for her role in the university鈥檚 integrated communications campaign surrounding the 2024 solar eclipse event, as well as second-place honors for the university鈥檚 annual report and a faculty-focused advertising campaign.

Senior graphic designer Klansee Tozer earned second place for the Donaghey Scholars recruitment mailer and shared honorable mention for graphics promoting the Trojan Way dedication.

Bobbie Handcock, web content specialist, received an honorable mention for a feature profile titled 鈥�Against All Odds,鈥� which highlighted a graduate overcoming severe health setbacks.

Sadie Tucker, director of communications for the College of Arts, Humanities, Social Sciences, and Education, won first place in online news writing for her story about the reopening of Gallery One and received an honorable mention in arts and entertainment reporting.

Robert Steinbuch, Arkansas Bar Foundation Professor of law at the William H. Bowen School of Law and columnist for the Arkansas Democrat-Gazette, also earned an honorable mention in the general column writing category.

Three recent graduates from 糖心Vlog传媒 Little Rock who worked in Communication and Marketing were also among the winners. Editorial assistant Rian Newman earned first place for a feature story on a nursing graduate, while graphic design assistant Charla Tozer brought home four awards, including first place for a sticker sheet design and a holiday art sale advertisement. She also received two second-place awards for an illustration for the law school and an invitation for a graduate night basketball event.

Graduate assistant Ahmed Elkhattabi received an honorable mention for a news story highlighting the university鈥檚 participation in a national disability awareness campaign.

First-place entries will advance to the national competition, where awards will be presented Sept. 13 during the NFPW conference in Golden, Colorado.

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The APR demonstrates professional competence, industry expertise, personal and professional dedication and values, and reflects progressive industry practices and high standards.

Faller said she is thrilled to have earned the accreditation.

鈥淭he process was both challenging and rewarding, from developing and presenting a strategic PR plan to tackling an extensive exam that tested my knowledge and expertise,鈥� she said. 鈥淭his achievement reflects my commitment to excellence in the field, and I’m excited to apply what I’ve learned to continue making an impact in communications and public relations at 糖心Vlog传媒 Little Rock.鈥�

鈥淎ngie鈥檚 work has helped 糖心Vlog传媒 Little Rock earn national attention, and watching her grow as a communicator has been incredibly rewarding,鈥� said Dr. Carrie Phillips, chief communications and marketing officer at 糖心Vlog传媒 Little Rock. 鈥淓arning her APR reflects her strategic mindset and dedication to the field. This is a significant milestone鈥攁nd a well-earned one.鈥�

Faller is a member of the Arkansas Chapter of PRSA and is president of Arkansas Press Women, an affiliate of the National Federation of Press Women.

To get ready for accreditation, Faller participated in the APR Ready-to-Roll Program, a four-month preparation course available in the fall at no cost to chapter members. The program offers mentorship, informational sessions, and guidance throughout the process. The Arkansas Chapter of PRSA boasts one of the highest APR-to-member ratios among PRSA chapters nationwide.

Candidates usually have five or more years of experience and/or a bachelor鈥檚 degree in a communications field. They must present a campaign portfolio to panelists who determine their readiness to take the computer-based examination, which is administered by the Universal Accreditation Board.

Passionate about journalism and communications, Faller is skilled in writing, editing, public relations, social media, interviewing, and media relations. Faller鈥檚 writing has helped the university net numerous awards including a Best of CASE District IV Award for Writing-Profile (1,000+ words) for the article, 鈥�Williams鈥檚 Legacy Will Impact Generations鈥�.

Faller received a bachelor鈥檚 degree in journalism from Eastern Illinois University and a master鈥檚 degree in digital storytelling from Ball State University. She has worked as a newspaper reporter and photographer in her native state of Illinois as well as in communications at Ohio University and Grambling State University. Faller became the news and content writer at 糖心Vlog传媒 Little Rock in 2016 and was named news director in 2019.

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The Educational Advertising Awards is the largest educational advertising awards competition in the country. This year, more than 2,000 entries were received from over 1,000 colleges, universities, and secondary schools from across the United States and numerous foreign countries.

The 糖心Vlog传媒 Little Rock MarComm team is committed to advancing the university by providing a unified voice to lead the university鈥檚 efforts in storytelling, marketing, and strategy to improve students鈥� lives and enhance the campus community.

鈥淚鈥檓 incredibly proud of the 糖心Vlog传媒 Little Rock Communications and Marketing team,鈥� said Dr. Carrie Phillips, chief communications and marketing officer. 鈥淭hese awards reflect more than just creative execution. They showcase the thoughtful strategy, intentional messaging, and deep collaboration that go into everything we do. Our team is committed to telling the 糖心Vlog传媒 Little Rock story in a way that drives impact, and it鈥檚 rewarding to see that work recognized.鈥�

Judges for the Educational Advertising Awards consisted of a national panel of higher educational marketers, advertising creative directors, and marketing and advertising professionals.

“The team was recognized for superior work in a variety of categories,鈥� said Meaghan Milliorn, director of digital strategy. 鈥淭his recognition really reflects the talent and dedication we have to supporting the university.鈥� 

The Communications and Marketing team received a Gold Award for the 糖心Vlog传媒 Little Rock Donaghey Report and a Silver Award for 糖心Vlog传媒 Little Rock Admissions Yield Ads.

Additional recognition came for the following Bronze Awards, including Installations 鈥� Staley Labs; Outdoor 鈥� 糖心Vlog传媒 Little Rock Flag Pole Banner; Collateral, Special Promo 鈥� 糖心Vlog传媒 Little Rock Social Piece; Special Event Materials 鈥� 糖心Vlog传媒 Little Rock Trojan Way Invitation; and Annual Report 鈥� 糖心Vlog传媒 Little Rock Annual Report.

糖心Vlog传媒 Little Rock also received Merit Awards for Online Display Ad 鈥� 糖心Vlog传媒 Little Rock Experience Ads; Brochure 鈥� 糖心Vlog传媒 Little Rock Donaghey Scholars Program; and Special Event Campaign 鈥� Eclipsing Expectations.

Visit the Communications and Marketing website to learn more about our team members and the services available to the university community. 

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This specialized group of nearly 600 members provides senior-level public relations and communications leaders with resources, analysis, and networking opportunities to enhance their strategic impact in higher education institutions.

A member of the for the past two years, Phillips, who recently earned her Accreditation in Public Relations credential, has actively participated in the CHE section for the past year, attending networking events and professional development workshops. As a new executive committee member, she is eager to help guide the section鈥檚 activities and support its mission.

鈥淗igher education presents unique challenges where communications play a critical role in shaping institutional reputation, driving enrollment, and engaging communities,鈥� Phillips said. 鈥淚 was drawn to the because it fosters collaboration among professionals who understand these challenges. It鈥檚 an opportunity to share ideas, problem-solve, and explore innovative ways to position our institutions for long-term success.鈥�

In this role, Phillips will contribute to strategic programming for the section, including professional development initiatives such as webinars and workshops. The CHE鈥檚 goal is to create year-long programming that continuously supports members with relevant insights and tools.

鈥淢embers should be aware of the incredible network of resources this group offers, from virtual webinars and workshops to in-person events and peer learning opportunities,鈥� Phillips said. 鈥淚鈥檇 love to encourage more higher education PR professionals to explore what this section has to offer. It鈥檚 a valuable space for growth and collaboration.鈥�

As higher education institutions face increasing challenges, including shifting enrollment patterns and evolving public perceptions, the work of CHE becomes more crucial than ever. Phillips is committed to helping fellow PR and communications professionals navigate these complexities and drive meaningful impact within their institutions.

鈥淚鈥檓 truly honored to be a part of this group and the larger PRSA network,鈥� she said. 鈥淭he challenges we face in higher education also present opportunities for innovation. I鈥檓 excited to collaborate with my peers to shape the future of higher education communications and ensure we鈥檙e driving meaningful impact for our institutions.鈥�

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There were more than 1,000 entries in this year鈥檚 Educational Advertising Awards competition. Education marketing professionals continue to demonstrate innovation in conveying valuable information through diverse digital channels, including websites, digital content, electronic communications, mobile media, and social media.

The 糖心Vlog传媒 Little Rock Communications and Marketing team is committed to advancing the university by providing a unified voice to lead the university鈥檚 efforts in storytelling, marketing, and strategy to improve students鈥� lives and enhance the campus community.

This year, the team received particular recognition for their work in the Trojan Guarantee and Solar Eclipse campaigns. Ahmed Elkhattabi, a mass communication graduate student who works as a graduate assistant with Communications and Marketing, won a gold award for social media content for a series of videos he created about 糖心Vlog传媒 Little Rock faculty and staff members who served as solar eclipse experts.

“I鈥檓 incredibly proud of the 糖心Vlog传媒 Little Rock Communications and Marketing team,” said Dr. Carrie Phillips, chief communications and marketing officer. “These awards reflect their remarkable talent and commitment to highlighting the best of our university. Their hard work and creativity help bring the 糖心Vlog传媒 Little Rock story to life, and it鈥檚 an honor to see their contributions celebrated.”

Judges for the Educational Advertising Awards consisted of a national panel of higher educational marketers, advertising creative directors, and marketing and advertising professionals.

The Communications and Marketing team鈥檚 winning Gold Awards include:

• Athletic Promotion
• Email: Single or Multiple Campaign 鈥� 糖心Vlog传媒 Little Rock Eclipse Emails
• Other Social Media Content 鈥� 糖心Vlog传媒 Little Rock Eclipse Experts
• Annual or Community Report 鈥� 糖心Vlog传媒 Little Rock Annual Report

The Silver Awards include:

• Microsite 鈥� 糖心Vlog传媒 Little Rock Scholarship Site
• Online Display Ad 鈥� Trojan Guarantee
• Total Digital Marketing Program 鈥� Trojan Guarantee
• The Bronze Awards include:
• Digital Advertising 鈥� 糖心Vlog传媒 Little Rock Eclipse Ads
• Digital Publication-Single 鈥� 糖心Vlog传媒 Little Rock Now
• Facebook 鈥� 糖心Vlog传媒 Little Rock Facebook
• Instagram 鈥� 糖心Vlog传媒 Little Rock Instagram
• Online Display Ad 鈥� 糖心Vlog传媒 Little Rock Yield Ads

The Merit Awards include:

• Digital Advertising 鈥� Trojan Guarantee
• Microsite 鈥� 糖心Vlog传媒 Little Rock Eclipse Site
• Social Media Content-Campaign 鈥� 糖心Vlog传媒 Little Rock Eclipse Experts

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鈥淚 am incredibly honored to serve District IV as its new chair,鈥� Phillips said. 鈥淐ASE is an organization that has invested so much in as a person and as a professional. It鈥檚 one of the first places I look for resources in learning and professional development. To get to be in a leadership position in an organization that has given so much to me is a really special opportunity.鈥�

In this new role, Phillips, a distinguished leader in the field of higher education advancement, will spearhead initiatives to support and enhance the personal growth of university advancement professionals across the region, which includes Arkansas, Texas, Louisiana, and Oklahoma, for the next two years. Phillips is the first 糖心Vlog传媒 Little Rock employee to serve in this position.

鈥淚 think it is incredibly special to represent this university and help highlight the great things that are happening at 糖心Vlog传媒 Little Rock,鈥� she said.

Among her duties, Phillips is responsible for creating an engagement strategy to support CASE members in District IV, meeting with other CASE district chairs to collaboratively support CASE, representing the district at all CASE meetings, and overseeing district activities. These include annual conferences, professional development meetings, leadership cohorts, supporting membership engagement efforts, welcoming new members, and providing them with resources and updates about CASE and the industry. CASE District IV also has two professional development cohorts for new professionals that have been in the industry under three years as well as senior leaders, which is instrumental in helping retain a talented workforce.

With a proven track record of leadership and innovation, Phillips is set to lead the cabinet in advancing the goals and initiatives of the organization across District IV.

鈥淎s chair elect, I helped put together an engagement strategy concept that every CASE district has adopted,鈥� Phillips said. 鈥淒uring my time as chair, I would like to fully implement that strategy together with my cabinet. For example, we have not hosted a district conference in Oklahoma since 2009. We will be doing an onsite regional conference in Oklahoma.鈥�

Having been actively involved in CASE since 2009, Phillips has served as a conference volunteer, presenter, conference chair, and chair-elect, as well as on two national working groups who worked to revitalize CASE awards and grant programs.

Phillips joined 糖心Vlog传媒 Little Rock鈥檚 Marketing and Communications team in 2022. She had previously served as director of communications and marketing at Arkansas Tech University.

She earned a Doctor of Education in higher education administration from Texas Tech University, where she studied how regional public universities are using marketing efforts to mitigate the enrollment cliff. She also holds a Bachelor of Arts in journalism and a Master of Arts in multi-media journalism from Arkansas Tech. In 2023, Phillips was recognized as one of the top 10 higher education marketers to follow by Social Media Strategies Summit.

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This resounding success not only showcases the collective spirit that defines the university but also highlights the enduring commitment of its community to invest in the institution’s mission and future.

鈥淭his accomplishment is a testament to the dedication and generosity of our campus community,鈥� said Dr. Aresh Assadi, director of Counseling Services and chair of the Campus Campaign. 鈥淩eaching this participation level is not only a numerical success but also speaks to the sense of unity and commitment among our employees. I believe that boosting internal participation is crucial as it positively impacts our external fundraising efforts, creating a strong foundation for the university’s growth and development.鈥�

Reaching this goal speaks to the shared belief in the transformative power of education and the collective impact of small acts of giving. Altogether, nearly 350 university employees donated to 糖心Vlog传媒 Little Rock during 2023.

“The spirited engagement of our dedicated faculty and staff in the Campus Campaign goes beyond monetary contributions,鈥� said Christian O鈥橬eal, vice chancellor for university advancement. 鈥淭his wholehearted internal support significantly fortifies our university’s standing as we approach external donors for major gifts. It communicates a compelling message 鈥� that those intimately connected to the university are wholeheartedly committed to its mission. This collective investment not only enhances our credibility but also amplifies our appeal when seeking external funds. I want to extend my sincere gratitude to the staff, faculty, and administrators who played instrumental roles in organizing this year’s campaign. With the capable assistance of Laterika Tooks and Kristi Smith, it became a total team effort. Witnessing such collaboration makes me immensely proud to be a Trojan.”

The university owes a special thanks to the dedicated employees who helped lead the Campus Campaign effort across campus. Campus Campaign Steering Committee members included Assadi, Mark Baillie, Shelia Brooks, Sikia Brown, Jessie Burchfield, Anthony Buttrum, Katrina Christopher, Reed Claiborne, Shannon Collier-Tenison, andre cummings, Joe Felan, Tyler Harrison, Carrie Phillips, Derek Slagle, Judy Staley, Joanne Matson, Brandy Dixon, and Emily Bell.

Campus Campaign Ambassadors included Katie Helms, Dawn Johnson, Sadie Lea, Monica Meadows, Leisa Myles, Vanessa Whitman, Angela Willis, April Chatham-Capenter, Mercades Parker, Bobbie Handcock, Salina Ables, Reteisha Byrd, Morgan Leyenberger, Mohammad Goodarzi, Keith Harris, Mary French, Rachel Mercado, Belinda Nix, Cynthia Dedner, Al Baker, Jennifer Lampkin, Anne Turner, Grace Zafasi, and Mary Tillman.

鈥淭he dedication of our Steering Committee and Campus Ambassadors was evident throughout the campus, and I had the opportunity to observe the effort they invested behind the scenes,鈥� said Laterika Tooks, director of annual giving at 糖心Vlog传媒 Little Rock. 鈥淚 feel fortunate to collaborate with numerous faculty and staff members who are enthusiastic about their roles and committed to the development and achievement of this university.鈥�

A total of 18 campus departments achieved 100 percent giving in 2023, which is 50 percent more than 2022.

Those departments include Alumni and Development, Applied Communication, the Bursar鈥檚 Office, the Chancellor鈥檚 Office, Concurrent Enrollment, Counseling Services, Disability Resource Center, Financial Aid and Scholarships, Financial Services, Institute of Chief Data Officers, Mail Services, Marketing and Communications, Office of Military Student Success, Sequoyah National Research Center, Study Abroad, Student Retention Initiatives, Testing and Student Life Research, and the Trojan Transition and Assistance Center.

Bobbie Handcock, a web content specialist who served as a campus ambassador, said that she likes to donate to causes like the Trojan Food Pantry or to help buy caps and gowns for graduating students.

鈥淚 work at 糖心Vlog传媒 Little Rock, and I鈥檓 also a graduate student,鈥� Handcock said. 鈥淚鈥檝e been able to see things from a student鈥檚 perspective and talk with my classmates about challenges that they may face. I know how important it is to have support 鈥� both financially and academically. The Campus Campaign generates funds to help students succeed and reach their goals.鈥�

As a campus campaign ambassador, Handcock explained how a gift to the university is an investment in future leaders, innovators, and professionals.

鈥淏y donating, you can help provide scholarships, financial aid, and resources to students who might not otherwise have the means to pursue a college education,鈥� Handcock said. 鈥淏y contributing, you can help feed someone who is hungry or clothe someone who needs business attire for a job interview. I shared ways that they could support the campaign, including purchasing a legacy brick, giving to an area that means the most to them or giving a gift-in-kind such as to the Trojan Career Closet. I encouraged them to remember that it doesn鈥檛 matter what you give, as long as you give.鈥�

The gifts are a part of the Centennial Campaign, 糖心Vlog传媒 Little Rock鈥檚 fundraising campaign to raise $250 million in celebration of the university鈥檚 100-year anniversary in 2027. The Campus Campaign was part of a cumulative fundraising year that netted more than $22 million for 糖心Vlog传媒 Little Rock. Visit ualr.edu/centennial to learn more about the Centennial Campaign.

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