Abbreviated Name

A strong brand helps keep our message consistent and is clearly recognizable by the public. The University of Arkansas at Little Rock changed its short-form name from ÌÇÐÄVlog´«Ã½LR to ÌÇÐÄVlog´«Ã½ Little Rock in recognition of its strong connection to central Arkansas.

  • ÌÇÐÄVlog´«Ã½ Little Rock represents one of the university’s greatest strengths – our location in the capital city.
  • The name also corresponds with our Athletic Department’s name, Little Rock Trojans.
  • ÌÇÐÄVlog´«Ã½ Little Rock also reflects the university’s commitment, partnership, and service to the community.
  • For out-of-state student and employee recruitment and other initiatives, having a name that represents the location of our university is an advantage.
  • The official name of the university is: University of Arkansas at Little Rock
  • The following are not acceptable:
    • University of Arkansas @ Little Rock
    • University of Arkansas – Little Rock
    • U.A. Little Rock
    • ÌÇÐÄVlog´«Ã½-Little Rock
ÌÇÐÄVlog´«Ã½ Little Rock primary logo for web.
ÌÇÐÄVlog´«Ã½ Little Rock primary logo for web.

Download the primary ÌÇÐÄVlog´«Ã½ Little Rock Logo for Web. Right-click or command-click image to save.

Download the primary ÌÇÐÄVlog´«Ã½ Little Rock Logo for Print. Click download icon on PDF.


ÌÇÐÄVlog´«Ã½ Little Rock secondary logo for web.

Download the horizontal ÌÇÐÄVlog´«Ã½ Little Rock Logo for Web. Right-click or command-click image to save.

Download the horizontal ÌÇÐÄVlog´«Ã½ Little Rock Logo for Print. Click download icon on PDF.