Page Content

  • Every piece of content must have a purpose聽鈥� this is one of the most important things to remember.
  • Reduce ROT 鈥� redundant, outdated, and trivial content
  • All pages must have descriptive page titles. The title should help someone understand what is on the page. For example, instead of simply 鈥淐ourses,鈥� consider titling the page 鈥淎rt History Courses.鈥�
  • Do not use excessive exclamation marks.
  • Do not use QR codes on a page 鈥� this is redundant.
  • Do not use 鈥溙切腣log传媒LR.鈥� The correct name is 鈥淯niversity of Arkansas at Little Rock鈥� or 鈥溙切腣log传媒 Little Rock.鈥�
  • Do not use ALL CAPS. This implies an emergency or screaming.
  • The university follows聽AP style.
  • Do not recreate the wheel. Instead of copying and pasting another site鈥檚 content onto your site, link to the original source of information. For example, you should link to Record鈥檚 page on how to register for classes, instead of copying and pasting that content onto your site. This reduces the likelihood of having outdated information on your site.
  • Headings:聽There is only one <h1> per page. This is your page title. After an <h1>, pages should have a proper hierarchy of headings with <h2> tags appearing below a single <h1>, <h3> appearing below an <h2>, and an <h4> appearing below an <h3>. Incorrect use of headings is an accessibility issue.
  • Do not use nondescript link prompts such as 鈥淐lick here.鈥� This does not provide enough context for users and is an聽accessibility聽issue for screen readers. Instead, provide context for the link. For example, use 鈥淰isit Admissions to schedule a campus tour鈥� with聽schedule a campus tour聽as the link.
  • Do not post the full URL as text, since these URLs will be read aloud by screen readers. Instead, you should link the descriptive words or phrases. For example, use 鈥淟earn more about our biology degree requirements鈥� with聽biology degree requirements聽as the link.
  • When providing an email address, hyperlink it so it can be clicked on. For example, do not use聽[email protected]. Instead, use聽[email protected].

Images and Videos

  • Use meaningful and descriptive alternative text (alt text) on all images. This is required for accessibility.
  • Gifs are not allowed to be uploaded as they cause accessibility issues.
  • Do not upload images with excessive text on them. This is an accessibility issue. We will remove graphics that are found on our website.
  • Do not upload flyers. Flyers are for a bulletin board 鈥� not for your website.

Additional Tips

  • Tables are for tabular data only. Content in data cells is associated with headers and rows.
  • The website is not an archive for forms and documents. You should download form entries and attachments and store them in a shared Drive or external hard drive.